Why Fractional CMOs Prefer Strategy to Ownership
[Ghostwritten for Amit Lavi, published on LI in January 2026]
After my recent post about fractional CMOs, (link in comment) a question kept coming up.
Why do so many fractional CMOs only want to handle the strategy?
The short answer is because strategy is safe.
I used to think attribution was a marketing problem. Then I sat in on a pipeline review where the VP of Sales and CMO were arguing over the same deal.
Marketing claimed inbound.
Sales claimed outbound.
Both were defending their territory — not the truth.
