Employee Newsletters: A Comprehensive Guide for Internal Communicators
Employee newsletters have an incredibly
important role to play in terms of employee
engagement and the all-important employee
experience. They enable organizations to
connect in a positive way, sharing information,
providing encouragement, and increasing
motivation and commitment.
While traditional employee newsletters aren’t
commonly mentioned in research reports, there
is strong evidence that they still have value. But
they are very different from the newsletters
produced by organizations in the past. Those
were generally printed and handed out or even
posted to employees. Now we produce them
digitally, call them e-newsletters, and commonly
share them via email.
- Wondering why employee newsletters are so important?
- Uncertain what content to include?
- Stuck for design ideas?
Don’t panic …
