Break the Myth: Commitment Means Work
[Ghostwritten for Amit Lavi — published on LI in December 2025]
Everyone says fractional CMOs deliver strategic value without the full-time cost.
That’s not how it works.
A founder told me he spent two months interviewing fractional CMOs. Every conversation started strong — until he mentioned execution. Hands-on work. Leading the build, not just the brief.
That killed every conversation.
Most fractional CMOs think the job is their corporate role, just part-time. Lead the team. Set strategy. Review decks. Stay high-level.
They get it wrong.
